Publisher description
Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.
This ground-breaking book is candid in recognizing and addressing today's more educated and more demanding consumer, and it consistently applies the highly personal nature of aesthetic medical treatment to strategies for building: practice image, traffic, patient conversion and retention, referral and, the greatest measure of success and fuel for growth - patient satisfaction
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Aesthetic Medicine: Practicing for Succe
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