Book reviews
 

Marketing & Sales







Buying in: The Secret Dialogue Between What We Buy and Who We Are     Buying in: The Secret Dialogue Between What We Buy and Who We Are 
Rob Walker
Hardcover. Random House, 2008-06-03
ISBN 9781400063918



The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies     The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies 
Chet Holmes Michael Gerber Jay Conrad Levinson
Paperback. Portfolio Trade, 2008-05-27
ISBN 9781591842156



Marketing, 2008 Edition     Marketing, 2008 Edition 
William M. Pride
Hardcover. South-Western College Pub, 2007-01-26
ISBN 9780618799701



Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Other     Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Other 
Jeffrey Gitomer
Hardcover. FT Pre, 2007-04-14
ISBN 9780131576070



Principles of Marketing (12th Edition) (Principles of Marketing)     Principles of Marketing (12th Edition) (Principles of Marketing) 
Philip Kotler Gary Armstrong
Hardcover. Prentice Hall, 2007-02-27
ISBN 9780132390026



Microtrends: The Small Forces Behind Tomorrow's Big Change     Microtrends: The Small Forces Behind Tomorrow's Big Change 
Mark Penn
Hardcover. Twelve, 2007-09-05
ISBN 9780446580960



Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience     Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience 
Jonathan M. Tisch
Hardcover. Wiley, 2007-02-26
ISBN 9780470043554



Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profit     Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profit 
Ben Mack
Hardcover. Wiley, 2007-01-29
ISBN 9780470055762



Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide     Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide 
John Jantsch
Hardcover. Thomas Nelson, 2007-01-09
ISBN 9780785221005



Mktg 2007 Edition (with Review Cards)     Mktg 2007 Edition (with Review Cards) 
Charles W., Jr. Lamb Joseph F., Jr. Hair Carl McDaniel
Paperback. South-Western Educational Publishing, 2007-02-22
ISBN 9780324548143





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